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Marketing Manager, Market Research

Company: AutoZone
Location: Warner Robins
Posted on: November 12, 2021

Job Description:

Position Summary: 

As part of a data-driven organization, the Marketing Manager, Customer Intelligence will leverage internal/external data to develop and present AutoZone’s retail and commercial customer profiles and behaviors – bringing the voice of the customer to life for the enterprise. This role manages the budget, design, execution, analysis/application of survey research; leads vendor contract scope of work/negotiations and oversees multiple projects across the organization.

The Marketing Manager, Customer Intelligence will embrace a proactive approach to bringing insights forward, as well as identify future learning opportunities. This position collaborates with and is an integral part of Marketing, Merchandising and Commercial teams to support their business objectives. Through qualitative and quantitative research, the Marketing Manager will be a storyteller - interpreting results and providing a clear summary of insights that support the goals of the business. 

Job Duties and Responsibilities:

  • Serve as Customer Intelligence Subject Matter Expert for all aspects of research and related analysis, including recommendations for improving existing processes and deliverables
  • Work cross functionally to determine Critical Engagement Points and define/prioritize areas for customer feedback collection
  • Develop and lead creative listening programs to effectively collect feedback
  • Summarize key findings into compelling data stories and deliverables
  • Prepare and present actionable insights to multiple internal teams, including senior leadership
  • Manage outside research/consulting firms; develop and write research RFPs/briefs, proposals, and SOWs that meet business and stakeholder team needs/objectives
  • Perform exploratory analysis using secondary and qualitative data as well as competitive and industry activities to develop research hypotheses and identify new learning opportunities
  • Manage research projects across a wide range of data collection techniques, both qualitative (e.g., focus groups, ethnography, online bulletin boards), and quantitative (e.g., email invitations to online surveys, site intercepts)
  • Design, program, test, and launch questionnaires; design and select survey samples; develop analysis plans, run crosstabs and statistical analysis as appropriate to each project (e.g., Chi-Square, t-Test, ANOVA, Correlation, Regression, Conjoint Analysis, Max Diff, etc.)
  • Synthesize any relevant external/syndicated data

Position Skills and Requirements:

  • BA/BS in a quantitative field, business, or market research
  • 8+ Years’ experience; national retail, automotive or restaurant experience a plus
  • Strong leadership, organizational and project management skills
  • Excellent interpersonal and communication skills, both written and verbal, with exceptional presentation skills
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Skilled at synthesizing insights, visualizing findings, and storytelling with data in PowerPoint
  • Ability to conduct independent research and analysis
  • Proficient in proper questionnaire design that generates valid measures, including unbiased wording of questions, questionnaire logic (e.g., skips, piping, calculations, as well as ordering questions and rotating response to avoid order bias).
  • Strong knowledge of research platforms and data visualization / dashboard tools (e.g., Qualtrics, Dynata, Survey System, SPSS)

#LI-WM

Keywords: AutoZone, Warner Robins , Marketing Manager, Market Research, Other , Warner Robins, Georgia

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