Manager, Brand Advocate
Company: Home Depot
Location: Atlanta
Posted on: April 2, 2026
|
|
|
Job Description:
With a career at The Home Depot, you can be yourself and also be
part of something bigger. Position Purpose: The Manager, Brand
Advocate will coach and mentor a team of direct reports responsible
for partnering with strategic suppliers to drive a best-in-class
online customer retail experience. The team will be responsible for
enhancing online presence at an item level and building strong
business relationships with suppliers to improve conversion, drive
online traffic, and grow sales. The team will also be responsible
for understanding customer behavior, building strategic plans and
leading presentations with supplier and merchandising partners to
gain alignment on planned initiatives. In support of The Home
Depot's omnichannel retail strategy, this role will frequently
partner with cross-functional groups (i.e., Merchandising, IT/Web
Operations, Digital Marketing, Product Management, User Experience)
to identify process improvement opportunities that will optimize
effectiveness leading to brand renewal and growth. Key
Responsibilities: 20% Partner with vendors and cross-functional
teams (i.e., Merchandising, IT/Web Operations, Digital Marketing,
Product Management, User Experience) to build, implement, and
evaluate processes to create program efficiencies. Ensure strong
supplier and merchandising relationships are cultivated and
maintained. 15% Assign project duties to team members and
continuously assess project progress from start to finish through
weekly meetings to ensure program deliverables are met. Responsible
for budgeting and resource management to ensure program execution
is on time and within budget. 20% Translate business goals into
program strategic initiatives. Assess customer behavior for
consideration in upcoming projects via data analysis (e.g.,
clickthrough, surveys, heat maps). Identify program growth
opportunities, build brand awareness and pitch new business for the
program. Uncover process improvement opportunities. 45% Develop and
manage a team who will build plans to improve the online customer
experience and identify opportunities to drive online growth for
key suppliers. Ensure team is trained and executing on content
optimization, providing supplier support, and project planning.
Direct Manager/Direct Reports: This position reports to Sr Manager,
Brand Advocate. This position has 5 direct reports. Travel
Requirements: Typically requires overnight travel less than 10% of
the time. Physical Requirements: Most of the time is spent sitting
in a comfortable position and there is frequent opportunity to move
about. On rare occasions there may be a need to move or lift light
articles. Working Conditions: Located in a comfortable indoor area.
Any unpleasant conditions would be infrequent and not
objectionable. No travel required Minimum Qualifications: Must be
eighteen years of age or older. Must be legally permitted to work
in the United States. Preferred Qualifications: Experience in
Vendor Management Systems, Digital Marketing, Ecommerce, and
Merchandising High proficiency in Excel and PowerPoint Experience
with SQL and Adobe products (i.e., Adobe Analytics & Workspace)
highly preferred Technical aptitude and agility to learn database
systems and web-based platforms (i.e., JMP/SAS, BrightEdge, Google
AdWords) Proven record of having worked with major consumer brands
and knowing how to support/differentiate them in the digital space
Understanding of basic corporate financial practices Well-developed
and professional presentation and communication skills Ability to
maintain composure and productivity in a dynamic environment
Ability to approach problems systematically, researching all
alternatives and making appropriate recommendations Ability to be
deadline oriented with long and short-term projects Experience in
building teams and identifying top talent Experience in navigating
difficult conversations Minimum Education: The knowledge, skills
and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study
related to the job. Preferred Education: No additional education
Minimum Years of Work Experience: 5 Preferred Years of Work
Experience: No additional years of experience Minimum Leadership
Experience: None Preferred Leadership Experience: None
Certifications: None Competencies: Decision Quality Collaborates
Drives Engagement Ensures Accountability Plans and Aligns
Communicates Effectively Customer Focus Develops Talent Manages
Conflict
Keywords: Home Depot, Warner Robins , Manager, Brand Advocate, IT / Software / Systems , Atlanta, Georgia