Associate Marketing Manager, Merch Marketing

Company: AutoZone
Location: Warner Robins
Posted on: January 9, 2022

Job Description:

Position SummaryThe Associate Marketing Manager, Merchandising Marketing owns the planning and coordination of marketing plans and go-to-market strategies. This role acts as internal consultant for Merchandising (category management) and the cross-functional Marketing and Ecommerce teams (Brand, Creative, CRM, Digital Experience, Media, Loyalty and Store Operations Teams). As the key category driver for Marketing, the Associate Manager promotes initiatives that help categories better compete and present, promotionally and every day with consumers, by leveraging multiple data sets inclusive of sales and seasonality indexes, macro data, role of category data, and competitive data. This role ensures close strategic vendor relationships as they nurture category-level marketing strategies that meet KPIs including but not limited to consumer demand (as measured via customer analytics), impression targets (in partnership with Media team), and market share gains (as measured via NPD).This is a high visibility marketing generalist function at a dynamic, collaborative organization. If you are a marketer looking to learn about how to lead and execute integrated strategy at a Fortune 300 Company, this is a right fit.
Job Responsibilities:

• Partner and collaborate with the Merchandising teams to develop omnichannel marketing strategies that support the current retail strategy to include:
  • Writing Marketing briefs
  • Developing Marketing Plans in partnership with cross-functional Marketing / Ecommerce teams
  • Project management (process, timelines, stakeholders, budgets)
  • Communicating status to all involved parties
  • Develop category-specific Marketing and Ecommerce initiatives and help through cross-functional coordination to drive category business growth informed by marketplace, category, competitive and consumer insights
  • Coordinate Marketing and Digital Experience channel focuses for the promotional process of business categories
    • Develop objectives, strategies, and tactics
    • Kicking off development
    • Presenting and gaining alignment and necessary approvals
    • Promotions tracking, coordination, and post-campaign results reporting
    • Translate the specific category merchandising business needs to creative execution and prioritization through briefing process, understanding how customers move through the funnel by category and through multiple touchpoints (brand experiences) and channels
    • Work with cross-functional Marketing and Ecommerce (Digital Experience) teams to bring category promotional plans to life across channels and within specific segments
    • Partner strategically with key vendor partners, when appropriate, on co-developed or internally initiated marketing programs
    • Embody the category within Marketing and Ecommerce (Digital Experience), understanding, enhancing and socializing category-related insights including business priorities, opportunities (SWOT), and strategic initiatives at a store-wide, national, market-level and/or segment-level
      Requirements:
      • BA/BS in Business, Marketing, or Communications
      • Experienced marketer with 4-5 years in omnichannel retailing, marketing (especially digital marketing), advertising, category management and/or brand management within National/Regional Retailer, QSR or other multi-unit business, a CPG company, OR account management for an advertising agency
      • 2+ Years working cross-functionally
      • 2+ Years managing projects
      • Strong project management skills and demonstrated experience working with and leveraging consumer research (with internal and external teams)
      • Proficient in the use of MS Office product suite - specifically Excel and PowerPoint
      • Excellent interpersonal and communication skills, both written and verbal, with exceptional presentation skills
      • Ability to make swift decisions, work through stressful situations and solve problems quickly to see that initiatives are completed within the designated time frame, scope, and budget.#LI-WM

Keywords: AutoZone, Warner Robins , Associate Marketing Manager, Merch Marketing, Executive , Warner Robins, Georgia