Product Marketing Manager

Company: Meltwater
Location: Atlanta
Posted on: May 31, 2025

Job Description:

Description

The Product Marketing Manager role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. We are seeking a dynamic and strategic Product Marketing Manager with a strong focus on Go-To-Market (GTM) strategies to join our growing team. In this full-time role, you will serve as a critical link between our product development, sales, customer success, and marketing teams. Your primary responsibility will be to develop and execute comprehensive GTM plans that effectively position our products in the market, drive adoption, and support revenue growth.
Responsibilities

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  GTM Strategy & Execution: Lead go-to-market planning for product launches and feature releases, including messaging, positioning, and cross-functional coordination.
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  Content & Communication: Partner with the global Product Marketing team on messaging, customer comms, competitive intel, and content development. Communicate product updates and value impacts to internal teams and customers.
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  Sales Enablement: Create compelling sales tools and collateral, including pitch decks, one-pagers, release notes, videos, etc., to empower the sales team and drive product adoption.
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  Cross-Functional Collaboration: Partner with product management, engineering, sales, and customer success teams to ensure cohesive messaging and a unified approach to market.
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  Customer Insights: Gather and analyze customer feedback and usage data to refine product positioning and inform future product development.
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  Performance Metrics: Monitor and report on key performance indicators (KPIs) related to product marketing efforts, adjusting strategies as needed to optimize results.
  What You'll Bring
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    Experience: 5+ years of product marketing experience in a SaaS environment, with a proven track record of successful GTM strategy development and execution.
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    Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
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    Skills:
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      Deep understanding of the SaaS industry, market trends, and customer needs.
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      Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes.
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      Familiarity with key industry focus areas, including Social Media Marketing, Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Artificial Intelligence (AI), and its application in traditional and social media MarTech.
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      Experience with tools such as SalesHood, Pendo, Intercom, ProductBoard, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io and Camtasia are advantageous.
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        Strong analytical and strategic thinking abilities.
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        Excellent written and verbal communication skills.
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        Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills.
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        Ability to work collaboratively across teams and manage multiple projects simultaneously.
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        Knowledge:
        What You Can Expect from Us
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          Competitive Compensation: Base Salary of $80,000 - $85,000 USD per year + 10% discretionary annual bonus (subject to the terms of the applicable bonus plan). Total compensation range for this position: $88,000 - $93,500 USD per year.
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          Benefits:
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            Flexible PTO with unlimited time off.
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            Comprehensive medical, dental, and vision insurance.
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            401(k) match, life insurance, and parental leave plans.
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            Professional Development:
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              Access to ongoing learning opportunities, leadership development programs, and mentorship.
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              Clear career progression and growth pathways within a global organization.
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              Culture & Collaboration:
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                Remote-friendly work environment with a strong emphasis on collaboration, transparency, and inclusivity.
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                Opportunities for travel to industry conferences, team offsites, and Meltwater global gatherings-fostering deep connections across our international teams.
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                A vibrant, fun-loving culture that celebrates wins, encourages creativity, and supports your individual success.
                Our Story
                At Meltwater, we believe that when you have the right people in the right working environment, great things happen. Our best-in-class technology empowers our 27,000 customers around the world to analyze over a billion pieces of data each day and make better business decisions.
                Our award-winning culture is our north star and drives everything we do - from striving to create an environment where all employees do their best work, to delivering customer value by continuously innovating our products - and making sure to celebrate our successes and have fun along the way.
                We're proud of our diverse team of 2,300+ employees in 50 locations across 25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to reach your goals.
                So, in a nutshell, that's Meltwater. We love working here, and we think you will too.
                Equal Opportunity
                Meltwater is firmly committed to affording equal employment opportunities to all candidates and employees alike without regard to race, color, religion, age, national origin, gender, sexual orientation, gender identity or gender expression, marital status disability, veteran status and we treat each individual with respect and dignity.

Keywords: Meltwater, Warner Robins , Product Marketing Manager, Advertising , Atlanta, Georgia